The betting turnover by mobile phone was EUR6.6 million, an increase of 12%.
In 2009 the global gambling market was worth US$370 billion (EUR272 billion).
La Française des Jeux’s (FDJ) sales rose by 8.6% in 2009 to reach almost EUR10 billion.
It was a difficult year for European gambling markets overall, with European GGY falling by 5.6%.
FDJ’s online sales’ performance was even better. Pari Mutuel Urbain’s (PMU) growth was a more modest 0.4% but this still outperformed the overall market in Europe.. It acquired betting software firm LVS, which is developing FDJ’s sports betting platform. Its sports betting turnover was up 61% (EUR43 million) and lottery sales were up 41% (EUR273 million).
LONDON–(BUSINESS WIRE)–European gambling markets took a 34% share of world gambling in 2009, with gross gaming yield (GGY) of US$126 billion (EUR93bn) based on research for Global Betting and Gaming Consultants’ latest edition of its comprehensive Global Gambling Report.
PMU will also take its first steps into online poker in a B2B deal with PartyGaming to provide it access to Party’s French poker network.
FDJ, meanwhile, has been just as active. A deal with Orange (part of France Telecom) will see FDJ’s products promoted through Orange’s media portals.
With the new French Internet gambling licensing regime starting before the World Cup, the Internet and mobile phones will be integral to 2010′s sales growth too.
Both companies are aware they will face greater competition from private companies from the summer and have been planning accordingly.
GBGC’s Chief Executive Warwick Bartlett explained “We forecast that French Internet gambling will be worth more than EUR1 billion in GGY by 2013, based on the current legislation.”
PMU will expand from its focus on horse racing into the wider sports betting market and has secured the services of Irish bookmaker Paddy Power to run the risk management for its new venture.
France’s state gambling monopolies both managed to increase their sales in 2009, bucking the overall trend of decline in Europe.
For both firms it was their Interactive channels that saw the largest growth.
PMU’s online turnover grew by an impressive 22% in 2009, with sales of EUR661 million. FDJ has also teamed up with Barrière Interactive Gaming (BIG), to establish an online poker room
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